Unique knowledge of advertising for residents and tourists
Advertising. We have been accustomed it everywhere, and we rarely stop to think about its influence, its power, or its force in shaping our values and desires.
Hawaii is a very unique place to advertise in. There are many things you should become aware of to help your advertising remain efficiently spent in this market. While you can find a variety of newspapers, radio stations, and magazines in Hawaii, you will not find other common types of media such as billboards and other forms of large public display advertisements.
Our approach is to develop customized advertising programs using a variety media vehicles available for your target markets. We know that media programs are key parts of your marketing objectives. We use the knowledge you have about your customers and then extensively research the market characteristics, competition and customer profiles, specifically for the Hawaii market. Knowing which combination of media to buy and at what time to the media is our main focus. Good media plans are almost like a science. They hit the right people the right number of times at a cost you can afford.
Combine this approach with our unique understanding of media in all of Hawaii's five major market categories and you will find that we provide innovative advertising solutions for Hawaii's diverse marketplace